Writing that means business
Health Care
Rusty has written extensively about health care for Cancer Treatment
Centers of America, The Indiana Health Industry Forum, The Central Indiana
Council on Aging, the Harbin Clinic and others. Click on the following links to
view PDFs of some of his work.

  • “How to Get the Most from Your Primary Care Physician,” from
    the Central Indiana Council on Aging’s Resource Guide, resulted from
    an interview with a geriatric care physician. She was skeptical at first,
    but upon seeing the finished piece asked for reprints to hand out to
    patients and their caregivers.

  • “Hyperthermia Adds More Options,” from Cancer Treatment
    Centers of America’s Cancer Fighters Thrive magazine explains, from a
    patient’s point of view, how hyperthermia treatment can make
    conventional cancer treatments more effective.

  • “New Test, New Hope,” from Cancer Treatment Centers of America’s
    Cancer Fighters Thrive magazine, explains how a new blood test helps
    monitor the spread of cancer in patients. A sidebar explains how it
    works.

  • “Rheumatology Close to Home,” from Harbin Clinic’s Harbin Health
    Care magazine, is an interview with the doctors who run the clinic’s
    rheumatology department. It highlights the clinic’s state-of-the-art care
    for arthritis sufferers in northern Georgia.

  • “Lean Thinking Promotes Patient-centric Care,” from Cancer
    Treatment Centers of America’s Cancer Fighters Thrive magazine,
    explains how adapting efficient manufacturing practices improves
    patient safety and satisfaction. There’s also a sidebar on how those
    principles have been applied at CTCA’s newest hospital.

  • “A Culture of Innovation Pays Big at Memorial Hospital,” from the
    Indiana Health Industry Forum’s BioFutures magazine. Philip Newgold,
    president and CEO of Memorial Hospital in South Bend, explains how
    his hospital fosters innovation as to make it more competitive and cut
    costs.