Writing that means business
Commercial Real Estate
Rusty has written and published subscription newsletters for the shopping
center industry including ANDREWSREPORT for small centers,
CARLSONREPORT for shopping center managers and the hybrid
JONESREPORT Plus for shopping center marketing and management
professionals. His experience, knowledge and contacts in the retail real
estate industry give him exceptional insight into the field.

    Virtually every shopping center in the country uses some form of social
    media to attract shoppers. This story from JONESREPORT Plus
    reveals how a major developer is using social media to help its leasing
    team reach potential tenants fill vacant spaces in its centers.
    In a competitive landscape that has seen major REITs use their vast
    resources and economies of scale to out-muscle and outmaneuver
    their smaller competitors, PlaceWise Media is trying to unite the
    industry’s leading small and mid-sized developers to create the nation’s
    largest integrated media network focused on where America shops.
    This clever national promotion by Developers Diversified Realty
    combines the elements of national talent competitions, social media
    and community involvement to galvanize shoppers at the center level
    to support local talent in a national competition that benefits charity.
    When Forest City Commercial Development sought exposure for its
    new Gulfstream Park Development, it produced a viral video on
    YouTube featuring a group of the race park’s jockeys breakdancing.
    Seeking to cement its relationship with shoppers, this 1.5 million-
    square-foot mixed-use development in the heart of San Jose, CA,
    rolled out a shopper loyalty program that takes maximum advantage of
    the Internet.
    Situated at the busy intersection of Hollywood Boulevard and Highland
    Avenue, Hollywood & Highland attracts more than 18 million visitors per
    year. This Q&A with Vice President of Marketing and Strategic
    Alliances Annette Bethers reveals how the center attracts high-profile
    advertisers looking to penetrate the Las Angeles market.

  • Follow this link to the web site for JONESREPORT Plus, our
    newsletter for shopping center marketing and management
    professionals: www.JonesreportPlus.com.